{"id":993,"date":"2020-09-15T00:00:59","date_gmt":"2020-09-15T05:00:59","guid":{"rendered":"https:\/\/percepcionpublica.com\/?p=993"},"modified":"2020-10-28T04:26:08","modified_gmt":"2020-10-28T10:26:08","slug":"en_perez-is-going-to-be-max-verstappens-partner","status":"publish","type":"post","link":"https:\/\/percepcionpublica.com\/index.php\/2020\/09\/15\/en_perez-is-going-to-be-max-verstappens-partner\/","title":{"rendered":"(EN) Specialists in strategic communication confirm the messages \u201cbetween the lines\u201d: Sergio Perez is going to be Max Verstappen’s partner."},"content":{"rendered":"\n

By: Alberto Tello de Meneses – CEO Percepci\u00f3n P\u00fablica Latin America.<\/em><\/p>\n\n\n\n

Senior Consultant on Strategic Communication, Verbal\/Non-Verbal Image & Crisis Management.<\/em><\/p>\n\n\n\n

September 13th, 2020<\/em>.<\/p>\n\n\n\n

First than being a Formula 1 team, Red Bull is a global energy drink brand, genuinely interested in an ambassador for its most important consumer markets: North America and Latin America entirely.<\/p>\n\n\n\n

It has already been said -in a very wise way- that more energy drinks are consumed in Mexico & Latin America, than Aston-Martin cars. The arrival of ‘Checo’ to the team means a triple play for Red Bull, in this logical order:<\/p>\n\n\n\n

<\/p>\n\n\n\n

  1. ‘Checo’ would be the top ambassador for Red Bull energy drink in its markets of greater consumption (yes, Latinos from all over the continent, including Latinos who live in North America, represent the market that generates the most profits for the brand; therefore, is highly probably that they\u2019d want to \u201cgive wings\u201d to ‘Checo’).

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  2. Red Bull loses Aston-Martin as main co-sponsor, while ‘Checo’ carries a solid group of sponsors to replace it, in just one move.

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  3. Previous points are enough, from a business perspective, to understand Red Bull\u2019s interest in hiring ‘Checo’; but to that, we must add the consistency of the driver to score points and his competitiveness. Gasly’s temperament does not please Christian Horner (for those who don\u2019t know, it is enough to read the verbal and non-verbal language of the team principal in the second season of\u00a0Drive to Survive<\/em>\u00a0by Netflix, to anticipate that Pierre won\u2019t return to the main team, at least for a while), and Albon’s results, who seemed to be walking better, fell dramatically, in addition to his constant public claims that haven\u2019t gone down well within the team. In order for another Red Bull\u2019s structure driver to reach the main team, he will first have to be trained in Alpha Tauri, and although many people underrate ‘Checo’, the historical relationship between his results\u00a0vs<\/em>\u00a0the performance of his cars, categorically endorses him as \u201cthe best of the rest \u201d, throughout his ten-year career in Formula 1.<\/li><\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    The first call with Christian Horner -to Checo’s pleasant surprise-, took place in late May, early June; after the rumor released by the German press of the arrival of Vettel to Aston-Martin. The week where Perez traveled to Mexico and turned out infected with COVID-19, Sergio would have met his sponsors to talk about the incipient interest of Red Bull Racing, given the displayed negotiations and controversial forms of Lawrence Stroll about Vettel.
    However, it was until yesterday that the reporter of the Spanish channel Movistar F1 Noem\u00ed de Miguel cleared the rumors and promptly reported an approach of Horner with ‘Checo’, which reflects a delaying strategy of the Red Bull’s Team Principal towards the media.<\/p>\n\n\n\n

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    "Horner llam\u00f3 la semana pasada a Checo P\u00e9rez para preguntarle qu\u00e9 quer\u00eda hacer", la informaci\u00f3n de @Noemidemiguel<\/a> #TOSmovistarF1<\/a> pic.twitter.com\/84egQa3yjJ<\/a><\/p>— F1 en Movistar+ (@movistar_F1) September 12, 2020<\/a><\/blockquote>