{"id":1110,"date":"2020-10-14T03:52:17","date_gmt":"2020-10-14T08:52:17","guid":{"rendered":"https:\/\/percepcionpublica.com\/?p=1110"},"modified":"2020-10-14T05:10:34","modified_gmt":"2020-10-14T10:10:34","slug":"a1-telekom-might-become-main-sponsor-of-sergio-perez","status":"publish","type":"post","link":"https:\/\/percepcionpublica.com\/index.php\/2020\/10\/14\/a1-telekom-might-become-main-sponsor-of-sergio-perez\/","title":{"rendered":"A1 Telekom might become main sponsor of Sergio Perez for the next season of Formula 1"},"content":{"rendered":"\n

By: Alberto Tello de Meneses \u2013 CEO Percepci\u00f3n P\u00fablica Latin America.<\/em>
Senior Consultant on Strategic Communication, Verbal\/Non-Verbal Image & Crisis Management.<\/em> <\/p>\n\n\n\n

October 14th, 2020<\/em>.<\/p>\n\n\n\n

Versi\u00f3n en espa\u00f1ol.<\/a><\/p>\n\n\n\n

Most of us, human beings, can only see what we know and are capable to understand. This is a basic principle of life, and it shows us that many things happen without even being noticed. This is the main reason why I am so passionate about my work: finding the answers that are there for everyone to see, but that most people don\u2019t find. It is also said in the law that \u201cignorantia legis neminem excusat<\/em>\u201d (Latin for \u201cignorance\u00a0of law excuses\u00a0no\u00a0one\u201d), which applies perfectly too. Few people even know that analysis and strategic communication consultancies exist, much less understand what we do. \u201cFortunately\u201d for us, this is normal, so the magic won’t be lost.<\/p>\n\n\n\n

But, continuing with the Sergio ‘Checo’<\/em> Perez<\/strong> hiring by the Red Bull Racing<\/strong> team topic, in terms of marketing analysis, strategic communication and Formula 1<\/strong> -which is what has us back here-, I have found a very important correlation between brands:<\/p>\n\n\n\n

Escuderia Telmex<\/em><\/strong> has accompanied Perez since before his foray into the top flight, this division of sponsorship for Latin American drivers is owned by the Mexican Carlos Slim Helu<\/em>, one of the wealthiest men in the world, according to Forbes<\/strong>.<\/p>\n\n\n\n

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2009 GP2 Series. Round 1. Barcelona, Spain. Friday Practice. 8th May 2009. Sergio Perez (MEX, Telmex Arden International). Action. World Copyright: Glenn Dunbar \/ GP2 Series Media Service. Ref: IMG_1115.jpg<\/sup><\/figcaption><\/figure>\n\n\n\n

As I mentioned in previous analyzes, the statements of those involved in this matter confirm that there has been a preliminary agreement from a few months ago between Perez and Red Bull Racing; but there is one starring actor who has not yet been talked about: A1 Telekom Austria Group<\/strong> could become the main sponsor of the team, replacing the Aston-Martin<\/strong> brand; this would lead Red Bull Racing to finish the multi-year agreement with the world leader in telecommunications AT&T<\/strong>, with whom they have had an uninterrupted relationship since 2012.<\/p>\n\n\n\n

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A1 Telekom could replace Aston-Martin as main sponsor, and AT&T as sponsor & innovation partner of the Red Bull Racing Team for the 2021 season.<\/sup><\/figcaption><\/figure>\n\n\n\n

It\u2019s important to remember Red Bull GmbH<\/strong> is an Austrian company, which is lead by one of its owners and founder of the same European country: Dietrich Mateschitz<\/strong>. On the other hand, A1 is the largest telecommunications company in Austria<\/strong>, and it\u2019s expanding with a significant presence in other European countries. But up to this point, what\u2019s the relation with Sergio Perez? The main shareholder of A1 Telekom Austria Group is America Movil<\/strong>, with 51% of the shares! America Movil is on the top 10 most important telecommunications companies globally, and its owner is Mr. Carlos Slim himself.<\/p>\n\n\n\n

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To the left: America Movil’s owner & founder, the Mexican Carlos Slim Helu. To the right: Red Bull’s co-owner & founder, the Austrian Dietrich Mateschitz.<\/sup><\/figcaption><\/figure><\/div>\n\n\n\n

Then, we can already trace organic routes of presence, expansion and market positioning that are of the highest interest to the sponsors of ‘Checo<\/em>‘, and that are seen as a juicy long-term business opportunity -even after the retirement of Sergio Perez- for Red Bull, eliminating any conflict between brands with Telcel<\/strong>, Telmex<\/strong>, Claro<\/strong> or any other America Movil\u2019s subsidiaries, in a double play for the Austrian\/European and Mexican\/American targets.<\/p>\n\n\n\n

Let’s not forget that: Formula 1, racing teams and sponsors are a business core in sports entertainment way; but the main gear that makes the show possible takes place behind the scenes.

#checogivesyouwings<\/em><\/p>\n\n\n\n


* Alberto Tello de Meneses advises Latin American personalities, from presidents of some countries, to Oscar and Grammy award winners; public figures in general; enthusiastic entrepreneurs and human beings who will soon be widely recognized.<\/sup><\/em><\/p>\n\n\n\n